N*E*R*D - Sooner or Later

My only gripe with this video (aside from the blatant Zune and Ciroc product placement) is the fact that they cut out 2 minutes of the song which were arguably the best. They could have left the first part of the face-melting guitar solo in there and used it to build more on the scenes at play. In the album version, it builds on a creshendo until it explodes into wonderful shredded guitar string fury. It also makes the song over 6 minutes long, so I suppose they're counting on people's short attention spans prompting them to close out the browser window or change the channel after 4 minutes *sigh*

Other than that, it's a dope video. And it always makes me happy to see Black folk gettin' on their rock shit without any reservations. The band they had in the background was badass.

Sooner or later. It all comes crashing down...

It's amazing how a song with a fairly simple message can take on so much meaning and significance when it is placed into context with a situation or event. Right now, N*E*R*D's "Sooner or Later" could be the anthem for the economic turmoil the nation is facing, the collapse of Wall St. and the Big 3 in the auto industry, the real estate crisis - take your pick.

Ominous implications aside, "Sooner or Later" is a great song. I can't even begin to try to explain how and why this song pisses excellence. I guess you can start with the face melting guitar riffs that completely take over the 2nd half of the song, and the clashing of the instrumentation which seems to match the "crashing down" that comprises the hook and go from there. I'm glad that they're not only releasing it as their 3rd single from Seeing Sounds but they've filmed a what looks to be a dope video for it. A real video this time, not...well this or this. Check out what it looks like behind-the-scenes to see what we're in for (via We Yow!zers):

Sooner Or Later - Behind The Scenes

I can't remember the last time I actually gave a damn about a music video, let alone felt genuine excitement for its release. This song excites me a great deal though, so I guess its only fitting - but the fact that the video is taking what's currently happening and putting it up against lyrics that offer admonition for careless behavior give me a feeling that it could be epic, just like the song itself. I'm not trying to be hyperbolic, just sayin' how I feel...

On a totally unrelated note, has anyone figured out what the hell Shay actually does in the group? He's in all the videos and the publicity shots but...I still don't know what his purpose is. Is he the electro-rock version of Jarobi perhaps? Just a thought © Gnarls Barkley